Sonia Luna, CPA
Founder & CEO
Sonia is the founder, CEO and President at Aviva Spectrum. Winner of the 2018 California Cannabis Awards as "Best Accountant". Mrs. Luna has more than 18 years of accounting, compliance, and audit experience. She has completed over 15 cannabis due diligence projects and even invested in cannabis companies with her own funds. She was appointed by SEC Chair Mary Jo White to the Advisory Committee on Smaller & Emerging Growth Companies in Oct. 2014.
Sonia has completed several cannabis due diligence projects and has been interviewed on several TV news outlets covering cannabis taxes, regulations and general market trends. Sonia is a result-oriented and motivated team builder with proven ability in leading a staff in various countries and a wide-range of compliance projects. She was an elected member of the Board of Governors for the Institute of Internal Auditors (IIA) and worked at two of the Big 4 accounting firm such as EY and Arthur Andersen.
Core strengths and accomplishments include: