SELF IDENTIFICATION + CERTIFICATION
Let me start with my parents. My parents were both born in Mexico, Michoacán and Mexicali. I was the first generation to be born here in the United States, in LA, along with my three younger siblings. We were the first generation to go to college. I graduated with an accounting degree from the California State University, Northridge (CSUN). Two years after I graduated from CSUN, I obtained my CPA license, which is simply a certification for public accountants through the state of California. I have an additional professional certification of “Certified Internal Auditor” or “CIA”. ..
In this Interview with CFO of Zendesk, Elena Gomez, we focus on growth organizations. We cover some key concepts, including strategies for top employee retention, dealing with in-flux operations, a shift in the accounting function, and advice for growth situations. We will also tackle how to hire the best BlackLine Implementation Consultants. ..
By now you’ve heard me and probably others talk about Financial Transformation and Continuous Accounting. My interview with financial transformation expert, Gayle Edwards, Managing Director of Professional Accounting Solutions (PAS) discusses the top three skills CFOs execute to transform
their accounting departments from loss leaders to strategic advisors. These are the same skills that can't be run by pure software or artificial intelligence
which has been written and talked about because of a recent MIT and Boston University study. This study concluded "1 Robot Eliminates 5.6 workers". Here are the three executive skills robots CAN'T Take AWAY!
Skill #1: Take the LONG VIEW
CFOs need to have a 360-degree focus. When implementing new technology and heading towards automating your accounting function, make sure you take the long view. The most successful CFOs include different stakeholders to be involved during the planning, selection and execution process. Allowing team members from different departments gives strategic CFOs a better understanding of what's meaningful to measure key outcomes. If you don’t get buy-in from everyone, you will certainly have some major bumps in the road.
Skill #2: Being aware of Roadblocks. Inevitably when implementing software there are unforeseen problems that get in the way. You may have an issue with an employee that is afraid of losing his job and is stalling to achieve the next project milestone. Perhaps you don't have full cooperation from IT. You might have other projects or software installations, that get in the way. Taking an inventory of what roadblocks have been presented and what's a priority is key to addressing these roadblocks in a timely fashion. The most strategic CFOs also budget the extra effort when they do face these road blocks such as the cost to hire a temp consultant. Once they budget the extra effort, they actually weigh the other option be, if they didn't go with their initial plan to face the road block. In short, what would happen if the road block isn't fixed? These CFOs not only know what Plan A is going to cost them, but they also know what's going to happen if Plan A isn't implemented to remove their road blocks. This gives them more information to present to the CEO and gain the respect from the team to remove these road blocks. ..
"Sonia and her team at Aviva Spectrum were a critical success factor in developing and implementing key internal controls to enable us to successfully implement Timberline at UCP. The teams pre-implemnentation efforts were invaluable to us."
"Working with Sonia and Aviva was productive and was a successful partnership for our organization which ultimalely helped us to reduce internal and external costs"
"Sonia Luna - think entrepreneur with a superior understanding of governance, risk and control. Her secret? Years of working with authoritative standard setting bodies such as COSO."
"Aviva provided us with valuable support and useful recommendation while we documented our internal controls. "